Daily Archives: May 25, 2012

This week on the Marketing Update, Ellie Mirman and Andrew Quinn discuss how free pizza deals for ordering in Spanish raised eyebrows, who needs TV when Nike has YouTube, Google?s Penguin, local + social = better advertising, problems with Facebook advertising, and a High Schooler using social media to get elected. Episode #202 – May 25, 2012 Stir the Pot, Don?t Be Afraid to Fail: Marketing Update May 25, 2012 Intro How to interact on Twitter: include #MktgUp in your tweet! On the show today is Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience – 4pm Friday Headlines Free pizza deal for orders in Spanish raises eyebrows usat.ly Pizza Patron, a chain out of Dallas, is running a campaign on June 5: order a large pizza in Spanish and get it free A large pizza is normally $4.99 – sampling is a great strategy because people may assume it’s not so good based on price Huge reaction – Latinos think it’s discriminatory, English-only conservatives think it punishes people who don’t speak Spanish 4500 people answered a USA today poll: Does this promotion offend you? 31%: Yes, English should be official public language 5%: Yes, I don’t know Spanish so can’t get free pizza 13%: No, it’s a great way to build a loyal clientele 35%: No, every business can market however they like 17% It doesn’t <b>…</b>

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